Introduction
GAP Systems, a SaaS leader in packaging workflow tools for FMCG, Retail, and Pharmaceutical sectors, sought growth. With 30 employees and £2.5 million turnover, they needed a push. This case study showcases our role in reshaping their strategy, leading to an acquisition by Loftware, creating a global Enterprise Labelling and Artwork Management leader.
Background
GAP aimed to dominate packaging Labelling Artwork Management (LAM) and expand into Product Lifecycle Management (PLM). Despite successes, scaling and market expansion posed challenges.
The Challenge
GAP faced hurdles:
Our Engagement
What we did:
Marketing Campaign and Acquisition
Our team was involved in executing a targeted marketing campaign to reach global industry players. This campaign aimed to attract potential investors and buyers who could recognise GAP Systems' potential. In this context, Loftware, a U.S. company, emerged as a natural fit. Loftware's successful acquisition of GAP Systems marked a significant milestone. This acquisition not only validated the strategic vision developed, but also positioned the newly formed entity as a global powerhouse in the Enterprise Labelling and Artwork Management space.
Conclusion.
GAP's transformation emphasises strategic vision and timely action. This case study illustrates the value of expert guidance, inspiring other businesses to follow suit. Our partnership forged a leader in Enterprise Labelling and Artwork Management, showcasing the power of strategic collaboration.